brand guidelines

using the lunaris brand correctly

These guidelines explain how to use the lunaris name, logo, colors, and brand presentation consistently across social media, content, partnerships, and public communication.

logos

lunaris logolunaris fulllunaris black

logo usage

Always keep the logo clear, sharp, and properly spaced. do not stretch, distort, rotate, or change the proportions of the lunaris mark.

colors

red

#D5182A

black

#0A0B0C

white

#F5F5F5

do

  • Use high quality logo files
  • Keep red, black, and white consistent
  • Maintain clear spacing around the logo
  • Use clean and bold visual layouts

don't

  • Do not stretch or squash the logo
  • Do not apply random colors
  • Do not place the logo on busy unreadable backgrounds
  • Do not use low resolution versions

tone

Lunaris communication should feel competitive, modern, bold, and confident. visuals and messaging should stay clean, strong, and premium.